Author Archives: Krista

Sticking to the simple point

Posted on November 11, 2011 by Krista

To keep abreast of industry trends, issues, new products, events, training opportunities, learnings, blunders, amusing anecdotes and a smidgen of gossip, I’m subscribed to a number of blogs, news summaries and e-newsletters. There is a balance to be had, as … Continue reading →

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Putting your personality out there

Posted on September 12, 2011 by Krista

I was fortunate enough to visit the Brisbane Writers Festival recently and listen to one of my favourite authors discuss her journey to three internationally acclaimed, bestselling novels. Kate Morton was living my dream – in addition to being lovely, … Continue reading →

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A media release isn’t ‘just’ for journalists

Posted on September 2, 2011 by Krista

All too often there is an expectation that a company’s news release on their new, improved, leading-edge product will prompt a cry from the editor: “Hold the press!” Unfortunately, the reality is this isn’t usually going to be the end … Continue reading →

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